In a genius form of viral advertising by the Marvel Studios marketing machine in its promotional push for CAPTAIN AMERICA: CIVIL WAR, WHIH World News journalist Christine Everhart questions the true cost of the Avengers saving the world repeatedly for the past 4 years.
Everhart is a stalwart ensemble character in the Marvel Cinematic Universe who has appeared since IRON MAN (2008), doggedly pursuing Tony ‘Iron Man’ Stark for the latest scoop of breaking news. Her latest incarnation in CAPTAIN AMERICA: CIVIL WAR proves that she’s definitely risen in the ranks over the past 8 years – currently hosting her own news show on WHIH World News.
CAPTAIN AMERICA: CIVIL WAR – Featurette ‘The World The Hero leaves Behind’
CAPTAIN AMERICA: CIVIL WAR – Featurette ‘The Cost Of Saving The World’
CAPTAIN AMERICA: CIVIL WAR – Featurette ‘The Avengers And The White House’
It’s SO cool to see this kind of world building by Marvel Studios in selling the ideological conflict between Captain America and Iron Man even before fans enter the cinema hall to see the movie on the silver screen! News correspondents Christine and Will sells both sides argument clearly in all three viral videos – even going as far as to butt heads on camera.
Keep ’em coming, Marvel Studios!
Marvel’s CAPTAIN AMERICA: CIVIL WAR finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team.
The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
CAPTAIN AMERICA: CIVIL WAR hits theaters worldwide on May 6th, 2016.
Source: WHIH World News